Dulux’s Exterior National Promo

Promotional Objective: Demonstrate superior product performance through Dulux exterior range. (Dulux protects your home messaging, roof, and prime walls.) Brand Objective: 1. Opportunity for customers to win a prize 2. Below The Line (BLT focus on driving visibility of exterior portfolio) 3. Drive sustainability credentials APEO free

Deliverables: Developa conceptand key visual proposalfor Exterior activations across South Africa and Africa-specific markets (Focus on total exterior portfolio) Elements required: · 2-page info brochure, · Social media Posts (1. Inform 2. Engage and Connect) · In-storeactivation. E.g. Display board