Cloud On Demand

It’s Not If, It’s When - Security Campaign

The Brief, Insight & Challenge

The challenge was to design a security campaign for businesses, addressing the growing risk of cybercrimes. The insight is that many businesses neglect security due to the misconception that it won’t happen to them, but attacks are inevitable. The goal was to convey the urgency of cybersecurity risks and the inevitability of attacks in a way that prompts action.

I created impactful videos and static visuals using bold typography, high contrast, glitch effects, and dynamic motion graphics to highlight the inevitability of cyber threats. The design balanced urgency with professionalism, using visual hierarchy and kinetic typography to reinforce the message: "It’s Not If, It’s When."

Category: B2B Advertising and Tech Industry Marketing.

Deliverables: Social Media and digital content (Videos and statics)