The Brief, Insight & Challenge

Position Vuma as the top choice for high-speed internet this summer, emphasizing the
need for reliable connectivity for work, gaming, and streaming during outdoor activities.
The challenge was to highlight how Vuma’s fibre network ensures uninterrupted service throughout the busy summer months.

Execution

We refreshed Vuma’s branding with a bright, vibrant look to reflect the energy of summer.
The digital and social strategy targeted remote workers, gamers, and streamers, using lively visuals and messaging to showcase the benefits of Vuma’s high-speed fibre, while emphasizing staying connected all summer.

Deliverables

Social media & digital assets and Vuma landing page UI

ROI & Results: Brand Perception | Engagement | Cultural Relevance

The Brief, Insight & Challenge

Position Vuma as the top choice for reliable internet during winter, when increased
indoor time and reliance on digital connectivity make uninterrupted internet essential.
The challenge was to showcase how Vuma’s fibre network enhances the winter digital experience.

Execution

We updated Vuma’s branding with a modern look and targeted remote workers, gamers, and streamers, emphasizing Vuma’s high-speed fibre to drive sign-ups.

Deliverables

Social media & digital assets and Vuma landing page UI

ROI & Results:
Total Impressions: 23M+
Total Clicks: 286K+
Leads Generated: 42K+

The objective of this campaign was to create awareness and  talkability around Vuma and its product offering through the X Takeover and the pre-launch content. 

Deliverables: X Take over Animated Video