G.H. MUMM CHAMPAGNE

The Brief:

We were tasked with creating an extraordinary, immersive dining adventure
that paired fine dining with G.H. Mumm Champagne, providing an elevated
sensory experience across Joburg and Cape Town.

Insight & Challenge:

Luxury dining is not just about food; it's about the experience. The challenge
was to position G.H. Mumm as an essential part of fine dining culture while
keeping the experience aspirational yet accessible.

Execution & Deliverables: We crafted a campaign that spanned multiple digital touchpoints:

Social Media Videos – Event reveal, save-the-date, competition,
countdown posts, and a wrap-up sizzle reel.

Impact & ROI:
Video Views: Achieved 9.9Mn views
Impressions: Generated 19.3Mn
Reach: Reached over 4,329,236 (Targeted Audience)
Clicks: Garnered 81K Clicks