Beefeater

The Brief

We launched a paid media campaign focused on bringing the Spirit of London to Mzansi
with local relevance. The goal was to establish Beefeater as the beverage of
choice for urban explorers, making it a trusted companion for navigating the
city's vibrant culture.

Insight & Challenge

The spirit of London is alive in Mzansi, blending cultures, ambitions, music, and art in the cityscape. The challenge was to seamlessly merge these identities, positioning Beefeater
as an authentic part of South African urban life.

We leveraged Beefeater’s brand platform to create a campaign that captured this cultural fusion.

The Deliverables: Social Media Assets – Static images, GIFs, videos, stories, and reels.