TransAct

The Brief

The objective was to strengthen TransAct’s relevance by creating relatable, everyday pain-moment content that highlights product benefits. The strategy focused on video-first storytelling, authentic consumer moments, and consistent monthly presence to grow reach, engagement, and brand recall.

Execution & Deliverables

Developed monthly content packs featuring relatable lifestyle scenarios (family life, gym, daily aches). Prioritised short-form video as the core creative format. Posted directly to brand pages to boost organic performance. Delivered campaign-specific assets (e.g., Women’s Month, Jump for Joy, Marathon - Ride Joburg 94.7), along with monthly videos and supporting static posts.

Impact & ROI
Q2:
8.2M Reach | 12M Impressions | 3.8K Engagements
Strong reach, with best results from topical/event-linked content.
Q3:
10.3M Reach | 13.2M Impressions | 11.2K Engagements
Major engagement uplift driven by relatable storytelling and high-performing video content.