Gaviscon
The Brief
Impact & ROI
Consistent reach and visibility: up to 14M in Q2 and 7.8M in Q3.
Strong impressions: 19.2M in Q2 and 10.4M in Q3.
Engagement growth: posts reached up to 948 saves, 244 comments, and 1M+ views.
CTR improved across high-performing posts, reaching 0.47% in peak campaigns.
Create compelling content for TikTok and YouTube that drives strong visibility, engagement, and audience retention. The work needed to support monthly campaigns with relatable, clear, and trend-informed creative tailored to different audience segments.
Execution & DeliverablesDesigned educational, interactive, and family-driven content for TikTok and YouTube Shorts. Produced seasonal and cultural creatives (e.g., Heritage Day). Followed trending styles, sounds, and pacing suited for both platforms. Tailored messaging and visuals for Young Families, Mature Families, and broader audiences. Delivered monthly performance reviews across TikTok and YouTube to guide creative adjustments.
Impact & ROI
Consistent reach and visibility: up to 14M in Q2 and 7.8M in Q3.
Strong impressions: 19.2M in Q2 and 10.4M in Q3.
Engagement growth: posts reached up to 948 saves, 244 comments, and 1M+ views.
CTR improved across high-performing posts, reaching 0.47% in peak campaigns.
| Client: | Reckitt |
| Date: | 2025 |
| Category: | PAID SOCIAL MEDIA CAMPAIGN |
